6. Embedding AI expertise HAS RISK

It sounds smart, but it's not a complete. Why? It's like putting a big building on a foundation of sand. In Opinion Land, everything is built on sand.

Look for this pattern: when operators are sitting at the intersection of compounding confusion and the pressure to act, a classic pattern emerges:

• you go with with what experts tell you (consulting industry)

• you grab at new offerings (tech and tools)

• you follow what peer organizations do (trends)

Embedding AI experts, and their tools, without fundamentals for proper decision making and problem solving, will under-deliver expectations.

There's a lot to explore here, check it out on Substack.