7. HBR, Innovation, and what's being "sold"

Are we expecting a different outcome here?

This article’s prescription for scaling innovation is to develop “bridgers” with desirable behaviors is explanatory, not predictive. It describes best practices, but following them isn't enough. Why not? Taking aspirin won't do much for your headache if you're not addressing the hammer hitting you in the head. This article is like a prescription for aspirin.

Best practices fail in Opinion Land conditioning. So what's the hammer?

I explore it in this Substack.